This Privacy Policy explains how Go Digital With Tay ("we", "us", "our") collects, uses, and protects your information when you register for our masterclass or interact with our website (the "Site"). Go Digital With Tay is operated by TAY AI Technologies LLC, the legal entity behind the Go Digital With Tay and Skill to Sales™ brands and the operator of our SMS messaging program.
1. Information We Collect
When you register for the masterclass we collect:
- Your full name
- Your email address
- Your phone number (optional) and country code
- Your consent selections and the timestamp they were given
We may also automatically collect device, browser, IP address, and usage data via cookies and similar technologies (including Meta Pixel) to measure and improve our marketing.
2. How We Use Your Information
We use your personal information for the following purposes:
- Masterclass registration and service delivery: to process your registration, provide access information, send emails relating to the masterclass, respond to requests, and deliver any products or services you purchase.
- SMS event communications (only where you specifically opt in): to send registration confirmations by text, event reminders, access updates, live-event notifications, and other messages directly related to the Skill to Sales Masterclass.
- Promotional marketing (only where you opt in or where otherwise permitted by applicable law): to send promotional emails and SMS regarding training, programs, launches, content, and special offers.
- Analytics and advertising: to measure website performance, understand how visitors interact with the Site, attribute conversions, and improve our advertising.
- Security and fraud prevention: to protect our Site, users, and business from fraud, misuse, and security threats.
- Legal and regulatory compliance: to comply with applicable laws, regulations, court orders, and lawful requests.
Legal Basis for Processing
Where UK or EU data protection law applies, we rely on the following legal bases:
- Consent: for SMS marketing, promotional communications, and other processing where you have actively chosen to opt in.
- Contract and steps taken at your request: where processing is necessary to register you for an event, provide a product or service, fulfil an order, or respond to a request you make.
- Legitimate interests: where reasonably necessary to operate, secure, analyse, and improve our Site, services, and marketing, provided those interests are not overridden by your rights and interests.
- Legal obligation: where we are required to process or retain information to comply with applicable law.
Where processing is based on consent, you may withdraw that consent at any time.
3. SMS / Text Messaging Program
Our SMS program is operated by TAY AI Technologies LLC (doing business as Go Digital With Tay). We only text you if you actively tick an SMS consent checkbox on our forms. The checkboxes are never pre-selected, and SMS consent is not a condition of registering for the masterclass or of any purchase. If you provide a phone number without ticking an SMS consent box, we do not add that number to our messaging platform.
We offer two separate, independent consents:
- Event reminders and updates about the Skill to Sales Masterclass — approximately 2–5 messages per event.
- Promotional messages about new training, launches, and special offers — message frequency varies.
Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Carriers are not liable for delayed or undelivered messages.
No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent records are never shared with third parties for marketing. Information may only be shared with service providers strictly as necessary to operate and deliver the messaging program.
For questions or assistance regarding our SMS program, contact hello@godigitalwithtay.com. You may also reply HELP to any SMS message for assistance or STOP to opt out.
Full program terms are set out in our Terms & Conditions.
4. How We Share Information
We do not sell your personal information for money.
We may share personal information with trusted service providers where necessary to operate our business and deliver our services, including:
- Email and SMS delivery providers, such as Kit/ConvertKit and SimpleTexting
- Payment processors, such as Stripe
- Live-event and video providers, such as Zoom
- Hosting, analytics, security, and technology providers
- Advertising and measurement platforms, such as Meta and Google
Certain device, cookie, browser, and usage information may be disclosed to advertising and analytics providers for measurement, attribution, and advertising purposes.
Depending on applicable law, some advertising-related disclosures may be considered a "sale" or "sharing" of personal information for cross-context behavioural advertising. Where required by law, you may opt out of such sale or sharing.
Mobile phone numbers, SMS opt-in data, and messaging consent are excluded from these advertising disclosures. We do not sell, rent, share, or otherwise provide mobile phone numbers, SMS opt-in data, or messaging consent to third parties or affiliates for their marketing or promotional purposes.
We may also disclose information where required by law, to protect our legal rights, or in connection with a merger, acquisition, financing, or sale of business assets.
5. Cookies & Tracking
We use cookies and pixels to remember your preferences, measure page performance, and attribute conversions to advertising. You can control cookies through your browser settings. Disabling them may affect Site functionality.
6. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, resolve disputes, demonstrate consent, enforce agreements, and comply with legal obligations.
Retention periods vary depending on the type of information and the reason we collected it.
For example:
- Masterclass registration records may be retained for as long as reasonably necessary to administer the event and maintain appropriate business records.
- Marketing information is retained until you unsubscribe, withdraw consent, or we determine that the information is no longer required.
- SMS consent and opt-out records may be retained for a period reasonably necessary to demonstrate compliance with applicable messaging and consumer-protection requirements.
- Transaction and payment records may be retained for the period required by applicable tax, accounting, and legal obligations.
We periodically review the information we retain and securely delete or anonymise information when it is no longer required.
International Data Transfers
TAY AI Technologies LLC is based in the United States, and some of our team members, service providers, or users may be located in the United Kingdom, European Economic Area, or other countries.
As a result, your personal information may be transferred to, stored in, or processed in countries outside the country where you live.
Where UK or EU data protection law applies and a transfer requires additional safeguards, we use legally recognised transfer mechanisms where appropriate, including applicable adequacy decisions or approved contractual safeguards.
You may contact us if you would like additional information about the safeguards used for international transfers.
7. Your Rights
Depending on where you live and which privacy laws apply to you, you may have the right to:
- Access personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your information
- Restrict or object to certain processing
- Withdraw consent at any time where processing is based on consent
- Request data portability where applicable
- Opt out of marketing communications
- Opt out of the sale or sharing of personal information where applicable
- Lodge a complaint with your local data protection authority
- Exercise applicable privacy rights without unlawful discrimination
To exercise your rights, contact hello@godigitalwithtay.com.
If applicable, you may also use any "Do Not Sell or Share My Personal Information" mechanism provided on our Site.
8. Security
We use industry-standard safeguards to protect your information. No method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.
9. Children's Privacy
Our services are intended for individuals aged 18 and over. We do not knowingly collect personal information from anyone under 18.
10. Changes To This Policy
We may update this Privacy Policy from time to time. The updated version will be posted here with a new effective date.
11. Contact
Questions? Contact TAY AI Technologies LLC (Go Digital With Tay):
TAY AI Technologies LLC
1908 Thomas Ave, Cheyenne WY, 82001
Email: hello@godigitalwithtay.com